GRAMMY Museum® at L.A. LIVE Selects Toshiba for Digital Signage
Toshiba America Business Solutions today announced the implementation of digital signage for the GRAMMY Museum® at L.A. LIVE, an AEG owned venue in Los Angeles. The addition of Toshiba’s innovative digital technology in the GRAMMY Museum strengthens the companies’ alliance, which extends across many high-profile AEG assets and venues throughout North America and Europe.
Toshiba’s digital signage highlights the exterior of the GRAMMY Museum while promoting the venue’s upcoming performances, exhibits and education initiatives. The recently installed Toshiba LED signage was designed to enhance the exterior of the GRAMMY Museum and increase Museum attendance, especially foot traffic from L.A. LIVE.
“We have already seen a positive impact from Toshiba’s digital signage,” said GRAMMY Museum Executive Director Scott Goldman. “Our staff has reported a steady increase in attendance for all events.”
“Our team is excited to partner with the GRAMMY Museum,” said Bill Melo, Toshiba America Business Solutions chief marketing executive. “This was a great opportunity to expand our long-standing relationship with AEG and integrate innovative products into an iconic property.”
About the GRAMMY Museum
Established in 2008 as a partnership between the Recording Academy and AEG, the GRAMMY Museum is a non-profit organization dedicated to cultivating a greater understanding of the history and significance of music.
Paying tribute to our collective musical heritage, the Museum explores and celebrates all aspects of the art form—from the technology of the recording process to the legends who’ve made lasting marks on our cultural identity. In 2017, the Museum integrated with its sister organization, the GRAMMY Foundation, to broaden the reach of its music education and preservation initiatives. As a unified organization, today, the GRAMMY Museum fulfills its mission of making music a valued and indelible part of our society through exhibits, education, grants, and public programming.
For more information, visit www.grammymuseum.org, “like” the GRAMMY Museum on Facebook, and follow @theGrammyMuseum on Twitter and Instagram.